How to sell a luxury home

Green Escow | Kitchen

Just in case you’re getting ready to put your luxury home on the market, here are a few tips that should come in handy:

  • Find the right realtor: Marketing a luxury home is different than selling other residential properties. Best to choose someone who has experience in this arena.
  • Watch market trends: Selling during a downturn can be very difficult for higher-priced homes. Pay close attention to current trends when choosing when to list or sell.
  • Focus on a smaller group of buyers: Selling a high-priced home will put you out of the market for most would-be buyers. Make sure that marketing and promotional efforts are geared towards those who can actually afford to buy your home.
  • Use quality promotional content and social media: Make sure all marketing material reflects the quality of the home you are trying to sell. Social media can be a great tool to reach the right buyers.