What do buyers want from their real estate agent?

Green Escrow Services | Young Family

A new study by Owners.com reveals what home buyers are doing on their own and what they’re looking to their real restate agent for.

  • 55 percent of homebuyers do their research online before moving on with their agent
  • 66 percent of homebuyers want streamlined access to additional listings
  • 61 percent would like to access data such as home appreciation, neighborhood information and walk scores in one place
  • 60 percent appreciated an agent who thoroughly understood their buying perferences, thus saving them time in finding the right home
  • 23 percent said that the most important benefit of working with an agent is helping them negotiate the best offer
  • 47 percent wished agents better provided bundled services to save the homebuyers money

“Online is the New Curbside”

Green Escrow | Real Estate online

A recent report in Inman News quoted HouseLens CEO Andrew Crefeld as saying “Your online presence is the new curbside.”

In fact, studies show that these days 92 percent of buyers start their home search online and the average buyer can spend up to three weeks online before even contacting an agent. Moreover, new research shows that younger buyers, in particular, are turning to online information sources far more often than traditional approaches, such as open houses.

That means home buyers are looking to get as deep into the buying process as they can online – and an optimal online experience is absolutely necessary for today’s agent to succeed.