Selling to Millennials

Millennials represent one of the largest real estate markets today and it pays to understand how they choose a home.

  • Online, online, online: Millennials typically do their research and their research is extensively online before they begin to inspect properties in person. Plenty of quality photos, virtual tours, and floor plans are a must.
  • Tech and quality appliances: Technology has always been a part of millennials’ lives and many look for smart-home accessories such as lights, locks, thermostats etc.
  • Older, historic homes: Some millennials have a deep appreciation of older architectural styles that display real character and charm. If the home you’re selling has historical details, make sure that is pointed out in your listing.

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