When your house isn’t selling…

How can this be? Everything sells in California…

Well, maybe eventually. Experts agree that getting the price correct right from the start is key. Price it competitively rather than hoping to find someone willing to overpay. Competitive pricing can often mean multiple offers and a bidding war. Overpricing can mean your house just sits without any offers, which isn’t good in any market.

Other strategies include:

  • Upgrade your listing materials with high-quality photos and well thought-out descriptions
  • Improve the curb appeal so potential buyers will picture themselves in their new home
  • Tone down the interior by using neutral paint and removing personal items as much as possible

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